Caroline has several passions including graphic design, interior design, architecture and fashion.

She is responsible for conceptualizing and managing our brand identity, website, social media presence and developing/designing our Online Shop offerings. As our brand photographer, she photographs many of our website and social media images/videos as well as creates and edits our training and other content videos.

In addition to earning a Bachelor of Science in Chemical Engineering from North Carolina A & T State University and a Master of Science in Environmental Engineering from the University of North Carolina at Chapel Hill, Caroline is a self-taught graphic designer and web developer and has been a talented artist since childhood. She has worked as an environmental consultant for over 20 years.

For three years she owned and operated i4 design, the graphic design company she founded in 2008 prior to the birth of our first child. She worked closely with small businesses and entrepreneurs to understand their needs and assist them with developing their own unique brand identities. Caroline educated many of her clients on the importance of brand continuity across different media when marketing their businesses.

Her services included development and design of brand identity assets (e.g. logos, business cards, brochures, stationery, business documents, etc.) as well as website design/development and copywriting. Her clients represented various industry sectors including image consulting, copywriting, makeup artistry, event planning, freelance writing, wealth management, food service (a vegan restaurant), and janitorial services. She also assisted a local mega-church by providing branding updates and additional volunteer services to their community outreach program to develop a dynamic marketing package used to procure corporate sponsorships and donations. In addition, she developed promotional and marketing assets for several of the outreach program’s events.

After prayerful consideration, she decided to close i4 design in 2011 to focus on motherhood; but never lost her passion for graphic design. She now devotes her talents solely to THE REC ATHLETE. If you love our brand, products, website and social media content they are largely the result of her vision and effort. She is an artist at heart and an environmental consultant by trade. Creativity and attention to detail are two of her greatest assets.