What is the rec athlete?
THE REC ATHLETE, or TRA, is a fitness, apparel, and lifestyle brand.
the BRAND
recreational athletics is a lifelong journey of exploration, motivation, improvement and discovery - not just a rite of passage required to get to the pros.
Around the world, there are millions of recreational athletes like me that will never receive a multi-million dollar contract or an opportunity to play professionally. That doesn’t mean we are any less invested in our recreational sport(s) of choice.
THE REC ATHLETE celebrates and honors REC athletes so that they feel represented and supported. We also provide them with resources to make the most of their talents and passions...and look great doing it.
Read on to learn more about the mission, divisions and team.
THE Mission
Our mission is to operate a fun, family-oriented company that promotes fitness as a lifestyle for everyone.
I founded and currently run the company with my wife Caroline. We hope that when our children are old enough they will share our passion and join us.
We believe that everyone has a REC athlete inside them. Recreational athletics should be fun; but they also present a great opportunity to encourage personal fitness as well as fitness with family and friends. You can learn more about my lifelong love of recreational athletics here.
THE Focus
The brand has four areas of focus: Training, Education, Fitness and Apparel.
TRAINING
Our kettlebell training programs target recreational athletes (high school age and older) who are interested in a unique and effective training regimen that requires minimal time investment. Our inaugural Kettlebell Swing + 5 training program videos (some as short as 5 minutes) are currently available on THE REC ATHLETE YouTube Channel under the KB Swing + 5 Playlists.
THE REC ATHLETE also offers exclusive opportunities for organizations interested in partnering to produce specialized training programs.
EDUCATION
THE REC ATHLETE is a resource to educate REC athletes on the benefits of kettlebell training to help them perform at their best. We offer information regarding kettlebell exercises for any sport as well as targeted exercise recommendations for specific sports.
FITNESS
We also create and produce TRA Drills, which are 3-minute kettlebell-focused workout videos for anyone interested in using kettlebell exercises to achieve individual fitness goals. These videos are currently available on our YouTube Channel under the TRA Drills playlist. The videos may be viewed individually or queued in combination with other TRA Drills to create a longer workout, if desired.
APPAREL
Our apparel and accessories are currently sold in THE REC ATHLETE Online Shop, a collection of elevated athletic essentials that easily transition from leisure to play. The Online Shop is comprised of TRA Specialty Shops, with each shop having a different focus. We offer everyday essentials, training apparel and gear, sport-specific items, colorful apparel and accessories, and unique limited-run items.
Tap to learn more below about the origin and philosophy behind the apparel division of the brand.
the TEAM
THE REC ATHLETE Founders, Caroline and Brian Adams
THE REC ATHLETE was sparked from my years of personal training and my love of basketball and other recreational sports.
In early 2022, I shared the idea with my wife Caroline. Together we created THE REC ATHLETE and continue to build it together. We have been married since 2005 and have two children.
I’m athletic and she’s creative. Together we make a winning team. Tap a button below to learn more about us.
Meet the team
the creative
Caroline Adams, Co-Founder and Creative Director
the Athlete
Brian Adams, Co-Founder and Training/Fitness Director
partner with TRA
I hope one day millions will become part of our TRA family. Find out how your team or organization can partner with us.
Discover more about THE REC ATHLETE.